Industry & Technology Marketing

Success is no coincidence

ITM Industry & Technology Marketing, the Stuttgart-based agency for sales, training / coaching and marketing

For more than 40 years ITM has been working exclusively for technologies, plants, products and services of the manufacturing industry, which require further technical explanation.

Our holistic concept requires focus on core competence in all areas of the company; sales teams, for example, should only be with the customer on site. Do not spend so much time with the cost-intensive and usually unpopular cold acquisition. They have their place in technical consulting, in the project business and are responsible for prompt quotation follow up.

Our core competence is sales optimization:

  • Market analysis and strategy development
  • Active sales support – national and international in the areas of new customer acquisition and reactivation of former customers
  • Employee training / coaching
  • User-oriented marketing

From product development to international sales, ITM supports its customers in the operational implementation conceptually and sustainable.

Your technology is our focus.

We only work with technically experienced employees who communicate with your potential decision-makers on an equal footing.

We guarantee a prompt, qualified and successful market development without extensive briefings.

Relief instead of strain is our aspiration.

A company lives on its orders and earnings.

But markets are changing – speed and flexibility are absolutely essential.

In times of global cut-throat competition, smaller differences in technical product designs and ever shorter cycles, it is more important than ever to win new customers, open up new markets and maintain close customer relationships.

Do not block your own on-board resources; do not burden yourself with fixed costs and long contract commitments.

Continuous acquisition of new customers is a central factor for growth – but at the same time the biggest and most time-consuming challenge.

Therefore, the acquisition of new customers is usually neglected.

Only permanent, competitive acquisition of new customers, continuous customer relations and general user-oriented sales, which recognizes needs, lead to future success.

The goal is to optimize sales in a timely, flexible and sustainable manner while reducing costs.

From the acquisition of new customers, the reactivation of former customers, the increased placement with OEMs, to the care of existing customers, we actively support you in your sales.

Our aim is to generate capacity to maintain existing customers and the important time-consuming and cost-intensive project business – without neglecting active market cultivation.

We achieve measurable success in sales optimization, by increasing sales and ultimately growing profits, professionally with:

  • Sales Strategy Development
  • Sales structure
  • Structuring of sales processes up to head hunting
  • Opening up new markets
  • Product Launch Campaigns
  • Demand creation and determination
  • Appointment agreement
  • Customer satisfaction surveys

International cut-throat competition requires restructured sales processes – a challenge for every successful sales employee.

We take over cold calls and do the groundwork for your sales teams.

They concentrate on on-site discussions with the customer, technical advice, project business and prompt quotation tracking.

Success lies in this symbiosis.

Investments in the qualification and development of employees help to implement visions and strategies and are thus a central success factor for securing the future of every company.

Sales success is achievable.


Product knowledgeSales know-howFlexibilitySpeedQuick-wittednessAssertiveness and willpower.

We pass on our competence in the area of communication and our many years of experience in sales within the framework of training & coaching at all company levels.

The focus is on workshops, individual and team coaching on the following topics:

  • Sales Optimization
  • Sales and trade fair work
  • Communication & rhetoric – internal & external – by phone and on site
  • Presentation technique
  • Presentation
  • Time management
  • Creativity in problem-solving processes
  • Team development
  • Personnel management
  • Introduction & support of change processes
  • Creation of synergy potential
  • Conflict and stress management

Supporting implementation and controlling success make our training & coaching sessions sustainably successful.

The goals are clearly defined and implementation is monitored.

The precise training contents are individually customized to companies and employees.

Company identification, motivation, enthusiasm and passion are the key to success and the basis of our training.

The areas of marketing and sales are directly connected and require not only creativity but also conscious lateral thinking.

Drawing attention to technical products is the focus of our user-oriented marketing concepts.

A consistent alignment of the entire company to the needs of customers and the market as well as communication with the target groups forms the basis of our concepts and measures.

Only a well thought-out marketing mix with creative, precisely fitting solutions in the following areas ensures a powerful, competitive and successful appearance:

  • Marketing Strategy Development
  • Corporate Identity Concept
  • Communication design in print & web
  • Event planning; e.g. exhibition stand design
  • Telemarketing
  • Sponsor marketing

A competent, user-oriented company placement contributes significantly to the success of the company.

Only continuous, qualified relationship marketing guarantees sustainable growth in the future.

Your customers are our customers.

That’s why we certainly know how to reach your prospective customers promptly and successfully.

ITM customers are from various industries:

Drive systems, automation, automotive, CNC controls, electronics, plastics technology, lighting technology, medical technology, measuring and control technology, surface coating, pharmaceuticals, precision tools, clean room technology, X-ray scanners, robotics, special machine construction, packaging plants, tool and mould construction, feeding technology and many more.

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